Sunday, April 30, 2017

LEICA COOPERATION AGREEMENT WITH MASTER & DYNAMIC




0.95

A while ago Leica introduced a range of accessories under the “0.95” label.  0.95 is an idea by Leica Camera AG.  It goes far beyond being simply very good.  It is the benchmark for Leica’s self-imposed commitment to exceed the technically possible in the creation of perfectly crafted milestones, with the ability to amaze and delight. In this way, they create objects of enduring value that transform their passion for innovative technologies and materials into a tangible experience.

0.95 is an attitude that unites the fine art of precision engineering, quality of materials, and enduring value in exclusive collections that meet the greatest demands. In collaboration with an extraordinary partner, it not only questions established limits, but it goes further: it redefines them.

The very first 0.95 collection was the result of a collaboration with the French manufacturer of premium luggage and accessories. The quality, style and exclusiveness of the S.T. Dupont for 0.95 products reflects the exceptional standards of 0.95 and manifests its self-imposed commitment to absolute perfection.

Master & Dynamic for 0.95

Leica Camera AG recently was also able to win Master & Dynamic, the American manufacturer of high-quality headphones and audio accessories, as a further partner for 0.95.  The first result of this cooperation are three attractive headphones, which are now marketed by Leica Camera AG under the brand "Master & Dynamic for 0.95".  All products of the collection are marked with the "0.95" logo and are made of high-quality materials such as soft cow leather and stainless steel components.

Three Master & Dynamics models are used as a basis for the joint collection: the wireless overhead earphone MW60, the over-ear headphone MH40 as well as the brass version of the earphone ME05.  The offer is further supplemented by a headphone stand. 

0.95 is a tribute to the world's most powerful lens, the Leica Noctilux-M 1: 0.95 / 50 mm ASPH.  At the same time stands for the challenge of always surpassing technically feasible. According to Leica, the products of this brand should be unique, surprising and inspiring.

The "Master & Dynamic for 0.95" collection will be available in Leica Stores starting May 11th, 2017, at selected dealers, as well as at Master & Dynamic's online shop.

 
Master & Dynamic for 0.95
MW60B-95 wireless Over-Ear Headphone:  599 Euro

  
Master & Dynamic for 0.95
MH40B-95 Over-Ear Headphone: 429 Euro

 
Master & Dynamic for 0.95
ME05B-95 Earphone: 219 Euro

 
Master & Dynamic for 0.95
MP1000B-95 Headphone Stand: 69 Euro


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1 comment:

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